Starboard will be recognized as the world-class travel and leisure retailer. Cruise Ships are global shopping destinations known for discovery, entertainment and memories. 



Inspire guests to indulge in a memory from their dream vacation. 



Communication: We are clear, open, concise and constructive in our communication and keep others informed.


Teamwork: We foster collaboration while maintaining individual accountability. We appreciate the value of multiple perspectives and diverse expertise.


Forward Thinking: We are visionary and create a future full of possibilities.


Trust & Integrity: We do what is right and ethical and treat our team members, our customers and cruise line partners with respect. We manage our business honestly and accept responsibility for our actions.


Results-Oriented: We are focused and dedicated to achieving success. We follow through and hold ourselves accountable to our commitments to reach our goals.


Creativity: We are entrepreneurial and develop ideas in all areas of the company to deliver innovative solutions.


Leadership: We inspire and motivate those around us to achieve excellence.