In January 2000, Starboard was acquired by the multi-national company LVMH Moët Hennessy • Louis Vuitton, Inc., the world’s leading luxury brand group.


For more than 50 years, we have successfully adapted to the changing and fast-growing cruise line industry. As we adapt, we innovate and continue to grow. We are committed to being the world's largest and leading onboard retailer, offering cruise ship guests world-class brands and exclusive merchandise with tax and duty-free savings. Our global reach ensures we are in a unique position to truly understand the cruising guest.



  • We operate on more than 90 cruise ships worldwide, representing eight cruise lines.
  • We employ more than 1,500 employees onboard our ships.
  • We employ more than 300 people in our corporate headquarters in Miami, Florida.
  • We have offices in Italy and Hong Kong...